Today we speak with Jacob Jaber, CEO of Philz Coffee in San Francisco. Jacob took the reigns from his dad Phil at only 18 years of age and grew the business from a single store to national scale over the past decade. Philz’ “one cup at a time” approach to coffee helped define a “third wave” of coffee culture in America. Listen to the episode to hear Jacob’s thoughts on the importance of a personalized experience and the challenges of scaling nationally while retaining a strong focus on culture, quality, and community. Jacob also reveals his favorite cup, and it’s not what you’d think!